Big Ideas,
Real Impact.
Welcome to the NEW Crunchy’s.
Driven by curiosity, problem solving and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
AUSTRALIA’S FIRST SELF-SERVE FOOD TRUCK IS GOING LIFE SOON
The Transformation
Transition means investing, investing and investing more:
16 m3 of new packaging material PLUS Crunchy’s drink vending machines PLUS new walk-in freezers and fridges PLUS new kitchen equipment PLUS water purifying installation PLUS building the trucks PLUS more and more….
60 m3 of cold storage added
BUT THOSE INVESTMENTS FIRE UP THE REALISATION OF A SIMPLE IDEA
FRESH-HOT-DELICIOUS
Just Faster.
It all begins with one simple idea: solving a real problem.
For us, that problem is time - and how to respect every customer’s time by making great food faster, easier, and smarter.
Inspired by the automat, a self-serve food technology first introduced in 1885, we have reimagined an old idea for a new generation. Upgraded to meet today’s Food Safety Standards and customer demand for speed, convenience, and safety, it now takes shape as Australia’s First Self-Serve Food Truck.
Old technology. New Technology. New purpose. No waiting.
Choose - Pay - Eat in 15 seconds
All about the speed CHOOSE-PAY-EAT IN 15 SECONDS
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All about the speed CHOOSE-PAY-EAT IN 15 SECONDS •
Want to learn more about this innovative concept? OK, but first DISCOVER OUR
Dutch Snacks.
The Hospitality Quality Best Seller and the Dutch favourite: a great tasty pulled beef ragout made from grass-fed Angus. Fresh butter, herbs and homemade broth from fresh vegetables and Australian prime meats makes this croquet the most popular one. This box is specially designed for family use. One serving consists of 1 croquet, served with mustard, ideally on a soft white bun (Broodje Kroket). No added MSG, Sodium Nitrate or any preservatives, colouration, enhancers. Photo: for illustration purposes only.
Bitterballen (miniatures of the Dutch Beef Croquet) are the companion of a glass of cold Heineken, Amstel Beer or special brews in the Netherlands. No beer goes without the companionship of this tasty mini croquet dipped in mustard. It is the socialising snack in the Netherlands. Our bitterbal has the same filling as the Hospitality Quality Dutch Beef Croquet. An serving contains 150 grams fries with mayo, 4 bitterballen (with Dyon or mild English mustard). Photo: for illustration purposes only.
Frikandellen, a skinless sausage, is the most popular Dutch snack. 600 million are consumed annually by the Dutch, mainly in the traditional way with mayonnaise, curry-ketchup and finely chopped raw onions. Supreme quality restaurant grade Dutch frikandel. Made from pure Australian beef and pork, spiced to perfection with a secret melange of spices. This product does not contain chicken.
WHAT’S COOKIN’?
AUSTRALIA’S First Self-Serve
Vending Machine
Food Truck Concept
<CHOOSE>
<PAY>
<EAT>
IN 15 SECONDS
Launch
1 October 2026
YOU WANT YOURS?
YOU BRING THE FOOD.
WE BRING THE TRUCK.
AVAILABLE AS A TRAILER (FROM $75K), FOOD VAN (FROM $130K), FOOD TRUCK (FROM $180K), OR IN-STORE INSTALLATION.
Finance options are available. Terms and conditions apply. Build times vary depending on the required fit-out and our production schedule. Orders are completed on a first-in, first-out basis. All prices exclude 10% GST, licences, registration fees and government levies.
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FIRST LOCATION: METRO BRISBANE
Our truck will be roaming between the Sunshine Coast up to Byron Bay.
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s sixth, seventh, eighth, ninth and tenth self-serve food truck. -
![Nighttime view of the Sydney skyline with the Harbour Bridge, Opera House, and city lights reflected on the water, star trails visible in the sky.]()
SECOND LOCATION: METRO SYDNEY
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s second self-serve food truck.
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![City skyline at sunset with tall buildings reflected in a body of water]()
THIRD LOCATION: METRO MELBOURNE
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s third self-serve food truck.
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![A cityscape at sunset with modern buildings along a river, reflecting the colorful sky.]()
FOURTH LOCATION: METRO ADELAIDE
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s fourth self-serve food truck.
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![Nighttime view of downtown Los Angeles with modern skyscrapers and the Urban Light installation, featuring illuminated arches, under a colorful, partly cloudy sky.]()
FIFTH LOCATION: METRO PERTH
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s fifth self-serve food truck.
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OTHER LOCATIONS
We’re looking for the right operator - someone hungry, hands-on, and ready to help launch Australia’s sixth, seventh, eighth, ninth and tenth self-serve food truck.
Crunchy’s is starting a new life
2022 & 2023
For more than a decade, Crunchy’s has been known for waffles, desserts, events, smiles, and sweet memories.
We served what many called the best waffles around. We created desserts people came back for. We supplied our batter and dough mixes to others who wanted to bring the Crunchy’s taste into their own businesses. It was a beautiful chapter - one built on hard work, long days, loyal customers, and a lot of love.
But every strong brand has to know when it is time to evolve.
From 1 September 2026, Crunchy’s will leave the waffle and dessert chapter behind and step into a completely new life.
The brand lives on.
The concept changes.
Meet the wild lovechild of street food and vending machines.
Crunchy’s is launching a new food truck concept built around speed, technology, freshly cooked hot snacks, and self-service convenience. It brings together the energy of street food with the efficiency of automated vending - serving hot, finger-lickin’ snacks at lightning speed.
No long queues.
No complicated ordering.
No waiting around.
Just roll up and:
Choose. Pay. Eat.
Our first new-generation Crunchy’s food trucks will launch in Brisbane, with the concept then roll out into Sydney, Melbourne, Adelaide and Perth.
At the same time, we are opening the door for entrepreneurs across Australia who want to be part of this new movement.
This is not a franchise. We grant licensing.
There are no compulsory food purchases from us.
There is no percentage of turnover payable to us.
There is no traditional franchise structure.
Instead, we are building a group of like-minded operators who want to implement the same concept, use the same technology, follow one clear strategy, and grow under a shared vision.
The opportunity is designed for entrepreneurs who want to operate independently, but not alone - people who believe in smart systems, fast service, strong branding, and the future of automated street food.
Crunchy’s is now open for Expressions of Interest across Australia.
We are looking for people who see what we see: a new way to serve hot snacks, a new way to reduce queues, a new way to bring food to events, busy locations, schools, workplaces, and communities.
The old chapter was waffles.
The new chapter is fast, hot, smart, and unmistakably Crunchy’s.
Choose. Pay. Eat.
